What we do‍

How do we ensure that Rotterdam's Scheepvaartkwartier remains easily accessible during three months of work? In the summer of 2022, the streetcar rails, VRIs and asphalt at the intersection of Vasteland and Westersingel in Rotterdam will be renewed. The intersection will not be accessible to car traffic for weeks. This situation offers a great opportunity to bring about structural behavioral change among residents, business owners and visitors in the area.

Why we are doing this‍

To stimulate behavioral change, we realized a number of mobility hubs even before the work started. These hubs formed a marked, recognizable location where people could pick up and leave various forms of shared mobility (shared bikes, cargo bikes and electric shared scooters). We distributed the mobility hubs evenly throughout the Scheepsvaartkwartier, at a distance of about 400 meters from each other. Moreover, we made agreements with the partial mobility providers about the offer, promotions and digital demarcation of the parking zones (geofencing).

The result‍

As of Friday, July 15, the HUBs in the Scheepsvaartkwartier were officially in use. Thanks to good monitoring during the first weeks and regular small and quick adjustments, we managed to balance the HUBs well with the environment. We have summarized the results, lessons from the monitoring and reactions we received thanks to surveys and interviews. These together form the basis for the citywide HUB approach in the Municipality of Rotterdam.